With the growth of containerized cargo handling in the South American market, both an increase in vessel traffic in its coastal region was observed as well as the need by shipping companies and shippers to lower their costs that would enable their businesses to grow. The focus of this paper is to propose a qualitative analysis of the operational and financial advantages for the Brazilian state to implement an alternative port model based on a regional hub port located in southeastern Brazil, region which concentrates most of the cargo that transits the country and in Latin America. The choice is justified by the less need for investments by adopting such a strategy, geographical advantages such as proximity to the main Brazilian industrial region, access to domestic markets which utilize both highway and railway networks, and also its central position from north and south routes on the continent. Moreover, the study questions the current tendency of Brazils shipping companies to use of dedicated terminals as opposed to the model proposed in this paper in which shipping companies would share a hub thus reducing an organizations risks associated with its business. This analysis will conclude by demonstrating that the hub port model not only helps to promote the country´s development by stimulating coastal shipping, but also allows the government and the private sector to direct capital resources to other infrastructure projects. Moreover, the necessary investments required for the chosen port terminal to receive larger ships are lower than those needed for the adjustment and/or implementation of other terminals.