The environment preoccupation became constant now-a-days. The degradation of our environment is a consequence of our modern societies’ life style, which uses our planet’s resources in extreme and irrational ways. This preoccupation is alerting people about the idea that the change of consuming habits, and adoption of a conscious behavior, they can contribute in slowing down this environment degradation. With this market niche growth, it is possible for companies that adopt a marketing management focusing ecologically conscious products, will get an advantage over competition. Nevertheless, few studies reveal the true demand for environmentally friendly products. This work proposes to study the moisturizers and detergent consumers’ behavior, and how the environmental variable affecting these products influences consumers’ buying decision. The data collection was done through questionnaires and simulations, and these were applied into a software that generated results through joint analysis. It was perceived from the conclusion that female customers are more sensible to environmental appeal on products, and present a greater ecological awareness then men.