This research discusses the role of the designer that works on the development of virtual educational objects regarding the corporate training, inserted in large size for-profit productive structures. Our hypothesis assumes that the e-learning design does not explore, effectively, the available hypermedia resources, for the student`s engagement. Our study id structured in three sections: first, we are dedicated to understanding the productive structures of the for-profit companies that develop the corporate e-learning and we analyze the action of the designer in this context. On a second moment, we debated the potential that hypermedia design offers, from the perspective of the emotional design and the experience design theories, in the sense of capturing and maintaining the user student`s attention. Finally, on the last chapter, a study of cases found on the internet was made, in which we identified strategies that look forward the promotion of immersive experiences. Departing from these features, we defined the categories that guide the analysis of a distance course with the purpose of corporate training through the internet. We conclude that the designer plays an important role in what concerns the usability and the informational treatment of the virtual educational objects. Meanwhile, observing, through the perspective offered by the listed categories of analysis, the application of the used resources in the example of the corporate e-learning, it is verified that the designer underuses the potential of the hypermedia resources available nowadays, which could promote a higher degree of involvement of the student with the educational content presented.