The relevance of soccer to Brazilian culture is well known. It is undisputed as a national sport, and it involves a high degree of participation and emotional investment by Brazil`s population. The study presented here looks to take the sport into the field of design. I seek to interpret the symbolic dimension embodied by the visual identity and the uniforms of Rio`s soccer teams. The object of my study is the iconography that represents Rio de Janeiro`s premiere league teams: Botafogo, Flamengo , Fluminense and Vasco. In this study I will attempt to gauge the process of social construction expressed in the teams` colors, flags, and graphic elements that produced an extremely important iconographic language that goes beyond the mere technical and aesthetic scope of design. It is important to analyze the choice of certain graphic vocabularies, and the way by which these vocabularies produce a new visual code and a diversification of symbolic language. More than answers, this analysis intends to raise questions about the origin of this iconography. Why are the majority of soccer teams represented by a shield? Why do the uniforms have stripes? How do the city`s symbols relate to each teams` logos? What is the impact of the teams` symbolic dimension, logos, colors and other visual elements on contemporary society at large?.