This dissertation investigates the problem of story telling and generation, whose increasingly recognized relevance is mostly due to the popularization of interactive media, such as digital TV and video-games. The work initiates with a state of the art survey, detailing the major story representation models and the most used methods in literary work production. The use of the term story engineering was proposed to emphasize that story telling and generation should be viewed as an engineering process. The fundamental problem was divided into three subproblems. The first one is how to generate stories, the second is how to tell them to the public and the last is how to create, store and query the knowledge base used for story engineering. Finally, as a case study, a prototype capable of automatically generating and telling stories was designed and programmed. Generation is done by a planner, using the Hierarchical Task Network algorithm. Storytelling applies a natural language generation tool. The knowledge base is stored under the form ofXMLdocuments, and a tool was implemented to simplify their preparation.