Modernity provides us with new and curious ways to express knowledge and culture. Amongst the media that advance into the future, we perceive electronic games as heralds of a new dialogic process, based on technological, transgenerational, interactive, dynamic and mainly entertaining use of our image production system. This dissertation analyzes the electronic game as a cultural phenomemon through its interactive visuality, as well as the symbolic constructions, which keep a close relationship with the new trends of in- absentia communication, hypermidiation and trans-mediation. Electronic games intrinsic concepts are presented as reflection of a historical moment; a moment that celebrates our participation and involvement with playful processes. Designers are also presented as responsible for conceptualizing and producing projects that do not end at the use of the opus, but in the embedded value in the world materiality. Electronic games exist in the mutual understanding of its objective materiality and its participative nonmateriality. Together, object and process become catalysts of simulated and emulated expectations. We will show the links between the viewer`s involvement and his awareness of an emerging visual language through its path influenced by the speed of techcnical improvements and the understanding of a symbolic multiverse, which happens during reception. Such language is based on the conceptual erection of visual intermingling components showing the message. An image-based explanation suggesting the beginning of a visual grammar stemmed from a discourse that integrates creator, player and game.