This dissertation aims to discuss how print journalism outlets are being compelled to change news publication formats to conform to the standards imposed by communication giants such as Alphabet and Meta. The study explores how this process fits into a timeline of constant adaptations of journalistic graphic material aimed at increasing copy sales. We draw on concepts from the Political Economy of Communication, including those by Bolaño, Zuboff, and Harvey, to contextualize the role that Google and Instagram s parent companies play in disrupting the journalism business model. We compare the Instagram profiles of Revista Trip and the G1 portal, focusing on carousel-format posts from January to June 2023. We propose subdividing the samples into five distinct categories based on their narrative specificities. We observed that the layout conventions of print magazines and newspapers have been reconfigured into cards to adapt to the demands of social media.