This research will analyze the rise and complexity of Web 2.0, placing it on the emergence of algorithmic technology. The so-called algorithms were born in the 19th century, becoming in the present century one of the greatest technological devices regarding the gathering, hierarchy, accumulation and coordination of data. Thus, this work seeks to understand how the algorithms in their development were acquiring numerous functions in social media, transcending the purpose of increasing the economic competitiveness of companies in Silicon Valley. This research will make a joint analysis between the schools of Algorithms Critical Studies, Borders Critical Studies and International Political Sociology, to understand what this Algorithmic Frontier is and how it is born, what would be its socio-political effects and why it is something that affects all of humanity in the 21st century to varying degrees. After the introduction, analysis, development and discussion in the first three chapters, the last chapter will compare the Snowden case and the Cambridge Analytica scandal, highlighting similarities and differences on how algorithms can be used for purposes that are not limited to economic and political scale, but they are also entities capable of influencing humans at psychological and sociological levels.