A critical experience of modern society involves an intense acceleration of experience flux of each individual (ROSA, 2019a). The consequences of this phenomenon are observed in a large scale, coexisting with a cultural discourse that relates speed to social, environmental and individual limitations. In view of this, movements have emerged contesting the modern temporal logic, used as escape valves from acceleration (BAUER et al., 2015; HUSEMANN and ECKHARDT, 2019; LEVINE, 2015; ROSA, 2019a), including the Slow Movement (HONORE, 2019; PARKINS, 2004). This study seeks to understand the process of consumer deceleration in the contemporary structural environment, assessing Slow Movement consumption. As the notion of temporality is related to the development of meanings that emerge from life practices, Sociosemiotics (LANDOWSKI, 2014a) is used as a theoretical-methodological approach to understand the creation of sense and meanings from deceleration via slow consumption. Based on in-depth interviews conducted with Slow Movement consumers it was possible to conclude that such type of consumption can ensure an extraordinary experience of deceleration, acting as an oasis of deceleration (ROSA, 2019a) in the fast-paced contemporary context. This extraordinary experience has esthesia as its central element, emerging from the search of consumers for meaning in what and how they consume, the combination of structural and anti-structural elements, and the use of specific deceleration strategies.