This research starts from the understanding of Art Direction as a multidisciplinary area of knowledge capable of planning, designing and constructing visualities for both narrative works and environments. It aims to contribute to the teaching of Art Direction in an expanded way, as a Design process. In this project perspective, there are a number of intersections in the field between Design and Art Direction. A reflection on the role of the Designer and the Art Direction as agents of space transformation and users of systematic processes is elaborated in the research. The focus of the study is on the learning process of students of Art Direction. Its object of study is an own and unprecedented Art Direction teaching methodology developed by the research author, the Art Direction Tarot, in which students learn and elaborate their projects in a playful way, through a dynamic with letters. In the dynamics, letters drawn by the students provide the indication of a specific environment with spatial and temporal cut, and the student is then encouraged to develop a visual universe appropriate to the situation, exercising his creativity and his look at the Art Direction. Based on a theoretical study, the analysis of the experience of applying this developed practice and interviews with students and professionals in the areas involved, the intention is to discuss the Tarot methodology of Art Direction, as well as evaluating news possibilities of in other contexts.