Due to the pandemic caused by the SARS-CoV-2 coronavirus in 2020, there was a significant increase in the use of digital media and platforms in all sectors of human activity, with emphasis on the use of platforms controlled by companies known as GAFAM (Google, Amazon, Facebook, Apple and Microsoft). These are companies that, in recent years, have been promoting their products and services as an effective solution to educational problems. This dissertation aims to examine the expansion of GAFAM companies in Brazilian compulsory education in 2020. Based on a qualitative documentary study, the dissertation maps the measures taken by the State Departments of Education during the pandemic, analyses how the partnerships between the secretariats and these companies were articulated, identifies the actors involved and discusses the set of values and ideas that have been sustaining this expansion. For data analysis, a thematic categorical content analysis was performed. Findings indicate that there was a strengthening of partnerships between the secretariats and Google, Facebook and Microsoft, a trend that was already underway. In addition, it shows the presence of other initiatives, the institutionalization of products through recommendations in official documents and, notably, an absence of public debates on the adoption of these services. It concludes that the infrastructure offered by these companies is increasingly naturalized, making it urgent to expand the discussion on the appropriation and continuous use of data produced in educational contexts