Reserve Systems, a company specializing in technological solutions related to expense management and corporate travel, began its trajectory in 2000, having pioneering and innovation as outstanding factors related to the company s evolution over the years. With technology becoming more and more necessary within the processes belonging to organizations, their solutions meet a relentless search for less time-consuming and costly processes. With the advent of the pandemic introduced by COVID-19, several impacts in the travel-related segment could be observed, bringing direct impacts related to the company s core activities. In this sense, Reserve led a market movement to adapt its solutions until then offered to a new reality in the market and society in general, with a drastic reduction in corporate travel to be carried out by companies throughout the year of 2020. With this, there was a repositioning of the company in relation to the target audience. Through an interview carried out with the managing partner of Reserve, Sérgio Monteiro, together with reports on meetings with potential clients in the market, containing an analysis of the profiles of the companies, information regarding their processes and a summary of the issues discussed, an understanding of how the market viewed the product throughout 2021. The main objective of this study was the implementation of strategies in the marketing plan, in order to contribute to the expansion of the customer network, obtaining a closer link to the new defined target audience, generating more added value to the Reserve brand, to its products and to the market, under a challenging and still uncertain scenario regarding the resumption of habits prior to the pandemic. Finally, using the company s structural and financial limitations as a criterion, suggestions and proposals for actions were made within the marketing mix of the 4 Ps, in order to develop and explore more possible paths for better results in the coming years.