The purpose of this work is to investigate the observed female hegemony in the search for body shapes changing procedures as an expression of the attempt to meet a social demand that stimulates the search for a slim and healthy body as a way to access happiness. The psychological practice, in an outpatient clinic of a bariatric surgery staff, highlighted the anxiety for the achievement of the idealized thin body standard. However, the psychic process of reconstructing body image after significant weight loss and body contouring surgery is complex, time-consuming and crossed by otherness. We developed a theoretical network that, together with the clinical practice, highlights the incidences of the capitalism on bodies and the effects of the current culture of images on the psychic constitution. Then we highlighted, based on some contributions brought by psychoanalysis, the perpetuation of deadlocks related to the body even after the desired weight loss. Lastly, from Mary Shelley s novel Frankenstein, we analyzed the social place given to women, a Promethean logic that emphasizes appearance and the contemporary narrative of prejudices against body forms that subvert the norm. As a result, we reflect that the aesthetic pressure to which women are strongly subjected, especially women with obesity, is equivalent to the violence contained in the Greek myth of Procust, which mutilated what was different. The beauty myth and, now, the cult of the body are improved in order to assume the function of social coercion in a belief system that works to keep women obedient to the norm and submitted to market demands in capitalist and patriarchal society.