As of December 2019, the world became aware of the existence of Covid-19 (FIOCRUZ, 2020). The peculiarities of the disease required the adoption of measures of social distancing (WHO, 2020). In the city of Rio de Janeiro, as of March 16, 2020, all companies that did not provide essential services were closed (ESTADO DO RIO DE JANEIRO, 2020). In this context, companies found themselves compelled to adapt organizational routines to maintain their operations. The relevance of investigating how professionals experienced their organizational routines during the period of social isolation imposed by the Covid-19 pandemic emerged. From a Phenomenographic approach, 30 professionals were interviewed. From the analyses, three descriptive categories returned: i) the preservation of organizational routines; ii) the (re)organization of the time-space dimension and iii) the capacity for innovation. To relate them, four explanatory dimensions were identified: i) the dynamism in the operative components of the routines; ii) the technical-behavioral aspects of the actors involved; iii) managerial aspects of routines and iv perception of safety. The findings suggest that the professionals conceptions evolved from the mechanical operation of the routine to a perception of collective engagement to maintain the company itself; from the objective of maintaining pre-established standards, to a perception of opportunity for innovation and differentiation. Furthermore, the study reinforces the inseparable relationship between the ostensive and performative aspects of routines and artifacts.