Zillê, a beachwear brand created in 2016 by the entrepreneur Luiza Azambuja, has achieved a growing growth since its creation, reaching in 2019 an exponential prominence, and consequently an increase in business volume. The brand has had a strong means of communication and digital sales since its inception. The Instagram platform is the brand s main link to its consumers. Even so, aware that many of its customers prefer direct store purchase, Zillê also bet on an attractive look in its physical stores. Creating a comfortable environment and propitious for the client to identify with the brand and its products. The world crisis, caused by Coronavirus (COVID-19), has generated a need for adaptation in all sectors. The brand’s CEO quickly realized the need to expand and diversify the means of digital sales communication already implemented in Zillê since its creation. Currently the focus and main challenge is to explore new methods of digital marketing, with the objective of following the demand of its current customers, providing them with a virtual disruptive and close service, and still be able to attract new customers. The interviews realized with Luiza Azambuja (annex 1), brand founder and clients (annex 2), allied to an analysis of beach fashion market, digital marketing and Instagram platform as sales tool, sought to understand market trends and the knowledge of brand clients preferences. This study had as main objective, the development of innovative strategies for digital marketing, adapting content and image, based on knowledge of the client, for an investment in the area that best fits the interaction with current customers and expand the current network of consumers.