The research object of this master s thesis is an adaptation of William Shakespeare s Hamlet entitled srsly Hamlet, written by Courtney Carbone. The purpose of this study is to discuss, through the analysis of the adaptation, some procedures used in the rewriting process that aim not only to retain some elements of what may be called Shakespearean universe, but also to ensure that the Bard s Hamlet will be enjoyed by contemporary juvenile audiences. Carbone s work, published in 2015 under the Random House Books for Young Readers, is the first title of the OMG Shakespeare Series. The series is made up of four adaptations of Shakespeare s plays and aims at bringing the English playwright s work to contemporary young readers in a playful way. One may say that the main gap between OMG books and other written adaptations aimed at youths is the presentation of the text in WhatsApp-message format. Visual and aural signs overlap in these innovative rewritings of the Bard s plays. This research takes a descriptive perspective to go over how the intermedial and multimodal nature of Carbone s srsly Hamlet plays a part in the process of creating meaning and in the shape of contemporary images of Shakespeare and his Hamlet. Also, through the analysis of the adaptation strategies employed (linguistic and cultural), the influence of the target culture s expectations on the manipulation of plot, narrative and language is examined. Although Carbone s srsly Hamlet originally targets Anglo-American literary markets and audiences, this investigation of the process of recreation of a canonical-standing work may hopefully (i) contribute to a broader discussion of what characterizes adaptations directed at print children s literature in contemporary times; and (ii) add new possibilities to the reflections on how the intertwinement of intermedial qualities and multimodal narratives in literary works affects not only the construction of meaning, but also readers experience.