The present dissertation analyzed, from the perspective of Culture and Consumption, the meanings associated by low income consumers to the street running and their participation in such events. To achieve this goal, a qualitative research was carried out, using participant observation data collection techniques, through which the researcher participated in runnings with a group of low-income runners, in addition to in-depth interviews with 12 consumers of this social stratum. Data analysis suggests that respondents associate street racing with an event fraught with joy, satisfaction, and pride. It also shows that these corridors have an enormous relationship of care with the material used in the practice of sports activity. For them the street race made them follow healthy lives, away from addictions such as alcoholism, smoking and drugs. Also, it was observed that the relationship of the interviewees with family, friends and work colleagues changed for the better after adopting the sport practice. It is concluded, therefore, that the street running is not linked to a specific social class and that besides the countless positive consequences in the emotional, social, professional and health of these participants, the research opens wide perspective for the sports material and sporting nutrition industry to look at this market more forcefully, not forgetting also that the public sector can and should make more investments aimed at sports and leisure in communities thus collaborating to build a healthier, more fulfilled and happier society.