In dynamic sectors such as telecommunications, often the use of traditional project evaluation tools is very limited, as they do not capture the value of managerial flexibility. This study presents the real options theory and applies it to a real case. To do this, we evaluated the LTE – Long Term Evolution – frequency lots, a technology standard for mobile broadband that offers significantly higher speed rates of data transmission than those currently available, auctioned in 2012 by both the traditional method of FCD and the real options theory, from the strategic point of view of operator Oi. Finally, the two methods are compared. The results indicate that the real options valuation altered the purchasing decision of some lots, because after incorporating the managerial flexibility on the valuations the value captured was significantly higher. We conclude that greater diffusion of the method in this sector could improve the quality of capital investment decisions.