In the text The cultural industry: enlightenment as mass deception, Adorno and Horkheimer attack cultural capitalism which through the domination of media provides to cultural events an atmosphere of similarity. In this system, there is an atrophy of imagination and spontaneity of the cultural consumer. Arthur Schopenhauer, in turn, presents the work Aphorisms on the wisdom of life, a way for the individual to lead his life in a wise way, developing the potential of their acquired character. Schopenhauer says that much of social entertainment is the result of human inability to face loneliness, lack of ability to think critically and total inability to stand his own existence. This scenario causes mankind to experience existential emptiness and an unbearable boredom, only softened with superficial hobbies. This study will seek to identify elements of Schopenhauer eudemonology in the text of Adorno and Horkheimer.