This business plan is studying the feasibility of establishing a real estate company focused on the class C focused exclusively on sustainable development of real estate. Among other factors, the favorable macroeconomic environment and high housing deficit in Brazil make real estate one of the most attractive sectors of the economy. With increasing competition in the sector and the emergence of an increasingly consumer conscious and critical, the companies of this sector needs to target your audience very well and strategically position themselves to capitalize on the best way possible market opportunities. With a unique model of management, the Vivare Sustainable Ventures will develop its first project in the city of Nova Iguaçu - RJ, the Ecovivare Residence Club will bring the proposal for a condominium ecologically sustainable quality of life and leisure. The initial projection is a nominal net profit of almost 15 MM and a TIR (CDI) to 18.1 per cent very interesting for companies in this sector.