The present research starts from the study of images produced by the brazilian Estado Novo with the purpose of identifying the visual elements used as tools for diffusion of the regime ideology. Since the second half of the nineteenth century, new models of political and social organizations put in doubt the capacity of liberalism to manage the drastic transformations resultants of the growing industrialization and the consequent growth of urban centers. The emerging of authoritarian regimes all over the world in the beginning of the twentieth century found reflexes in Brazil, where the 1930 revolution brought promises of progress and prosperity under the leadership of Getúlio Vargas. By using a huge structure for the control of medias, it was possible for the regime the establishment of different ways of communication with the masses, with the intention of justifying the presence of their group in power and to spread their ideology. Among all the alternatives used by the Estado Novo, images produced by the Department of Press and Propaganda (DIP) and available in publications co-ordinated by the agency were chosen. Through this focus, the research managed to establish the existing relations between the official regime speech and the images produced by DIP inside the system of information diffusion of the Estado Novo.