Cigarette quality can be evaluated by physical and chemical parameters. Characterizing most of these parameters is essential to defining the indices cigarette manufacturers use while monitoring the product on the market. Cigarette firmness is one of the parameters used for defining these indices and evaluates cigarette degree of rigidity. Generally, it can be defined as the ratio of the final cigarette diameter, following a compression assay, to its initial diameter. Firmness is a function of three variables: cigarette upright deformation as produced by applying a standard load; specified tobacco moisture, and cigarette mean circumference. With a view to enabling comparison between several products, the measured firmness is corrected to a previously specified reference moisture value by having use of an exponential model. In spite of this model having been properly validated for Souza Cruz products and considered as acceptable for the determination of corrected firmness, the uncertainties associated with its use have not been evaluated. The trials described in this paper used eleven (11) types of cigarettes and the firmness was measured as per previously qualified procedures used by Souza Cruz. The method of minimum squares was used in the development of models jointly with uncertainty estimate. Also evaluated in this study were other models so as to achieve that which could generate results with lowest uncertainties and those parameters which contribute to increasing uncertainty of corrected firmness measurements. The conclusion was that product characteristics contribute to increasing the associated uncertainty which results in poor repeatability. On the basis of these results, it is suggested that product acceptance criteria be established that are compatible with measurement associated uncertainties by comparing these with firmness values usually accepted and tested by the market.