This dissertation aims to support the elaboration of a Pitch Deck presentation to capture the interest of strategic partners and investors, and to assist in framing the project within incentive laws that can enable the materialization of a documentary series and its distribution to exhibitors. To this end, the following question was raised: What is the role of audiovisual narratives in transforming attitudes towards sustainability? To answer this, three specific objectives were elaborated: a literature review that presents a context, an alternative way of thinking about human systems, considering living thought and the logic of the plant universe; recognizes communication and media as powerful tools for creation and new utopias; provides a critical analysis of how climate communication is carried out; proposes practical ways of communicating with the objective of generating self-persuasion for engagement in changing habits; and analyzes the practice of audiovisual productions, in relation to the SDGs, in the day-to-day production stages. In addition, a case study analysis was carried out, observing already experimented audiovisual content, and the project proposal for the documentary series Plante sua História (Plant Your History), which takes into account all the elements presented in this dissertation. The starting point for the development of the project was based on the work Regenerantes de Gaia (Gaia s Regenerators), by Fábio Scarano, which understands planet Earth as a living organism and that, by logical association, if there are regeneration cells in living organisms, then it would be interesting to start a search for Gaia s regeneration cells. Scarano assumes that the biosphere and higher plants would be the best place to start this search, since they constitute 99 percent of the Earth s biomass and provide ecosystem services for all life on the planet, but that these keystone species would not be restricted to the plant kingdom, being possible to find examples even among human beings committed to the regeneration of the planet, which is present in the goals of the 2030 Agenda and the Sustainable Development Goals (SDGs).