This article analyzes the Reunião das Três Horas (Three O Clock Meeting), held during pilgrimages in Juazeiro do Norte (Ceará, Brazil), as a symbolic and formative space of Northeastern Brazilian popular religiosity. Drawing on ethnographic and (auto)biographical approaches - through participant observation and interviews with pilgrims - the study explores the narratives of the pilgrimage journey as expressions of faith, resistance, and collective memory. Based on the theoretical categories of temporality of the lived and narratives of experience, the research highlights how this gathering, organized since the late 1970s by the Pastoral da Romaria (Pilgrimage Pastoral Ministry), fosters the protagonism of pilgrims by promoting a pedagogy of welcome, listening, and sharing. The Reunião das Três Horas thus emerges as an inclusive socio-religious practice that intertwines tradition and contemporaneity, while pointing to new forms of relationship between the Catholic Church and its popular faithful in the Northeast, strengthening networks of support, belonging, and cultural continuity.