The objective of this research is to reflect on the transformations in thecontemporary Hollywood cinematographic audiovisual field in relation to thepresence and legitimization of women in the direction and creation of femalefictional narratives. As an object of study, the filmography of American directorand screenwriter Greta Gerwig was discussed. The research is divided into threechapters that explore Gerwig s life and work, the constitution of her style orauthorial brand, the history of the presence of female directors in the sector s mainawards, the changes in female representation in mass culture over time, theaspects and social markers that differentiate female creations, and an analysis ofthe first three films signed by Gerwig, namely Lady Bird (2017), Little Women(2019) and Barbie (2023). The work is based on the hypothesis that there is adispute for space in Hollywood cinema in relation to the presence of women indirection. In addition, to tell stories that encompass the female experience, suchdirectors need to carry out narrative negotiations, so that their works areimplemented within marketing parameters, but also provoke reflections in thepublic regarding the condition of women in the patriarchal context. One of theconclusions of the research is that Greta Gerwig - an important name inHollywood cinema - has been successful through these maneuvers andnegotiations by valuing the pleasure of her audience, that is, female enjoyment inthe spectatorship experience. The study is relevant to the field of SocialCommunication in that it proposes both a material and subjective analysis of thefemale presence and creation in audiovisual.