In the field of digital narratives, the production of texts on social networks is growing. This thesis articulates two main themes: (1) incorporating Digital Discourse Analysis into communication, aiming to contribute to the analysis of digital environments and (2) applying it to Wattpad – a platform for writing, sharing and reading literary narratives – as a space for organizing meanings. The aim was to understand the changes brought about by digital technology in literary writing and in the author/reader subject. It was learned that users constitute themselves as subjects as they organize and signify themselves based on the sociotechnical possibilities of the platform. This reveals new forms of subjectivation and the emergence of a body that materializes in language a perspective on writing and reading in a digital environment. This relationship between authorship and technology results in a series of effects on the production and circulation of literature on the internet. Technoliterature is structured within technical and algorithmic logic, redefining the text and the way it is produced, consumed and legitimized. Characterizing a serial, multimedia, simplified and open and dynamic writing process, adapted for reading on mobile devices. To this end, the non neutrality of machines in the co-production of digital statements was considered and, when considering native discourses of digital environments, their technical and integrated dimension, aiming to account for the techno-discursive complexity of this culture and the effects on digital subjects, resulting in a spiral work, in which theory and analysis inspire each other mutually.