The PlayStation 5, a console developed by Sony Group Corporation, saw its sales severely impacted. Its release in November 2020 coincided with the peak of the COVID-19 pandemic, a period marked by production and global transportation challenges, causing delays and the disruption of various production chains. In this context, the collapse of Taiwan’s semiconductor industry, one of today’s leading players in technology and responsible for producing a large portion of advanced semiconductors, plays a crucial role in the console’s sales failure. Furthermore, Sony recently adopted several market strategies considered questionable, which also help to explain this scenario. Simultaneously, the trade war between China and the United States has intensified, and climate change-related issues have become more evident. These factors, which contribute to a state of global uncertainty, may pose new threats to the Japanese conglomerate in the near future.