This thesis aims to understand how employees of a Brazilian company in the construction industry are perceiving, interpreting and constructing meaning about the actions that this company has been implementing with the aim of reducing gender inequality in the organizational environment. The thesis underlying this objective is that the construction of a more egalitarian environment in terms of gender depends, mainly, on the understanding, creation and sharing of meanings - among people - about the importance of the search for gender equality and about the relevance of actions aimed at this purpose. To understand the construction of this collective understanding, the theoretical perspective of sensemaking was explored in this thesis with a view to understanding the construction company s sensegiving process and the transformations of meanings in the face of the changes that are occurring, in the organizational environment, to expand gender equality in this company. To deepen the understanding of this meaning, created and shared among the employees of the researched company, the theoretical lens developed by Joan Acker was chosen, which discusses gender substructures, inequality regimes and the ideal worker forged in organizational contexts. The chosen research method is qualitative, more in line with interpretative investigations, such as the one addressed in this thesis. Individual and focus group interviews were carried out with female workers who work in the construction company chosen for the research. In addition to documentary research exploring emails and content published on social networks. The analysis of interview data was carried out through thematic narrative analysis, seeking to understand how employees have been interpreting and creating meanings related to the policies and initiatives that the company has been implementing. For document analysis, content analysis was used to understand the implementation of Diversity Management. Among the main findings of the research, it is highlighted that patriarchy, as a social system, is a barrier that impedes the evolution of the process of constructing meaning regarding policies that seek a more gender egalitarian environment, however, the positive examples shared by women brought hope for a more gender-equal environment. It was noteworthy during the interviews that many of the interviewees did not know about practices and policies, there was a need to explain what the construction company is implementing. The importance of leadership within the process of seeking a more gender-equal environment is another finding of this research. It is expected that the research will contribute to studies on people management and diversity management by exploring the process of implementing policies that seek diversity and inclusion. For feminist studies, it is expected to contribute to the understanding of how the theme of gender equality has been interpreted, in practice, in the context of organizations. For organizational studies, especially from the perspective of sensemaking, it seeks to contribute to the unveiling of the sensegiving process regarding initiatives aimed at promoting gender diversity in a large organization.