The intervention of Design in the reclamation of caps and other small plastic objects is the highlight of a proposition for a new relation between man and the packaging of fast consumption goods. Design can acts as an agent of transformation that intervenes to organize discarding, stimulate devolution and facilitate reclamation of plastic packaging and its parts, wrongly labeled as discardable. Bottle plastic caps constitute a significant example of a massive amount of small plastic objects that are discarded on the environment in billions of units and in accumulative way. This is a relevant environmental question, which is frequently overseen and tends to worsen with population growth. By observing the habits of consumption related to soft drinks, which are produced in scale of billions of units, it is possible to conceive new ideas and change behavioral patterns in order to find out solutions inherent to the bottle shape and linked to commercialization, reclaiming and recycling systems of used packaging. The increase of consumption and production reflects in an increase of packaging discard and environmental pollution in major cities. An scenery of unsustainability that might be changed by Ecodesign practice, which aims to minimize solid waste generation and natural resources exploitation, thus promoting the reclamation of plastic material to be recycled for further applications.