Para Todos: J. Carlos Designer is a research work that tries to bring up some contribution on demystifying the idea that graphic design in Brazil started through the institutionalization of apprenticeship in the second half of the XXth Century, this dissertation focuses caricaturist J.Carlos as a graphic designer, between 1922 and 1930, when responsible for magazines published by O Malho S.A., owned by Pimenta de Mello & Cia. Through graphic analysis of three of those magazines - Para Todos, O Malho and Ilustração Brasileira - the idea was to demonstrate that proposing different graphic design solutions for each of them, aiming each specific public, J, Carlos had an approach in anything different of the one of today s graphic designers, and therefore there is no reason why such a heritage should not be considered part of our graphic design memory. The quality of these projects makes the study of resources used a rich source of apprenticeship for design students. First chapter establishes theoretical structure that will guide graphic analysis presented, being mentioned the various meanings of modern concept through history, baudelerian modernity, modernism and art deco. Second chapter concerns the twenties in Rio, making a profile of graphic artists of the time and of technical resources available. Third chapter follows J, Carlos work as a designer in above mentioned magazines through graphic analysis, observing technical and visual solutions proposed for each of them, in what concerns typography, photography and drawing, considered separately and related to one another.