The present research aims to investigate the influences of families on pedagogical practices in private schools in Belford-Roxo, seeking to identify whether there is divergence between the conceptions of teachers and families. The research was carried out in three small and medium-sized autonomous and prestigious private schools, which attend, in general, to the popular classes in the city of Belford Roxo. The methodology adopted for the production of data was of a qualitative nature, composed of two stages: semi-structured interviews with two teachers and a coordinator of Elementary I, of each of the three school institutions investigated, totaling nine interviews; application of questionnaires to the students families with open and closed questions, totaling twenty one respondents. In addition, the Facebook page of each institution was used for documentary analysis in order to understand how the school community, family and teachers present their conceptions about the logic of how the schools function. The data from the interviews were analyzed using the thematic analysis method. It was found that these are private schools that have been growing in comparison with the public network in the region, but with few parameters from the government authorities, especially regarding the absence of data on the educational performance of students. These schools stand out as prestigious schools for families because they offer quality education with a content-based and traditional model, based on the textbook, the central focus of learning of which is on memorization, repetition and the results of evaluations. It was evident that this educational format is influenced by the families who pay for the school and believe that this is the best education for their children. Most teachers have low levels of academic training and the schools do not offer to promote professional improvement through continuing education. The conclusion is that the pedagogical practice is submitted to a regulatory, accumulative and traditional teaching logic that inhibits the teachers authorship and creativity, justified by the fact that these schools submit themselves to the influences of the market and of the families themselves. It is evident that there is not much disagreement between the conceptions of schools, families and teachers in relation to the teaching-learning process. This scenario is perpetuated as a vicious cycle of repetition of traditional pedagogical practices with little progress, maintained mainly by the limits of teacher training, both initial and continuing, and by the constant influence of families, along with the lack of government regulation. We believe that new studies are needed to understand how the learning process of students takes place in the classroom, in order to deepen the issues highlighted in this research.