The deforestation that occurred in the state of São Paulo-SP, throughout its history, had as its main cause the intense exploitation of forest resources. In addition, the constant expansion of agricultural frontiers and the effects of urban growth over the last decades on their rural areas have also contributed to the reduction of forested areas. Meanwhile, in the Vale do Paraíba Paulista, large areas of native vegetation were replaced by agricultural practices and extensive cattle ranching. These activities were responsible for a wide process of degradation and loss of local biodiversity, with direct consequences for important forest remnants of the Mata Atlântica Biome. In this sequence, in addition to environmental losses, the low productivity of the traditional farming and livestock practices adopted in this region caused the economic and social decline of its population. In this place, the deterioration of land due to land misuse and the process of migration of individuals from the countryside to the city, in search of better living conditions, reinforced the socioeconomic stagnation of their rural areas. In this new scenario, a significant portion of this region presents large extensions of degraded land, with little or no productive applicability. This fact indicates a growing demand for solutions that are responsible for the rehabilitation of the economy of its territory, as well as for the recovery of its environmental quality. In this sense, the use of strategic actions capable of consorting the economic revitalization and the environmental recovery of degraded rural areas in the Vale do Paraíba Paulista represents an important initiative to solve this growing problem. In this way, this research discusses a proposal that seeks to equate these aspects in the municipality of Cunha-SP, as well as to promote in this region the rehabilitation of forest fragments, their conservation and sustainable use.