The present work aims at investigating and analyzing conciliation hearings which involve consumption conflicts. The data is composed by six hearings entirely recorded and transcribed. The overall objective of this study was to evaluate the forms of presentation of self projected by the parties, as well as of faces assigned and claimed by them and their co-constructed roles. However, our specific objective was to see how these analytical categories would appear relevant to the agreement-making process. Once this last aim had been established, we analyzed just three hearings, since we were only interested in those where an agreement had been reached. Those hearings were divided and described in phases – from the report until the action for damages as established by the agreement. One phase, however, seemed to be more interesting to this study. It was the resolutory proposal phase, in which the mediator tried to establish a common proposal for both responded and complainant. In this interactional moment, the mediator’s role was of utmost importance. The constructed faces and the presentations of the other interactants’ selves emerged as a projection of the mediator or as a counterpoint to what had been established by him/her. In the detailed analysis of each hearing, we have observed the emergence of role formats essential to the agreement-making process. One of these formats was that of citizenship, through which the mediator played the role of spokeswoman and law enforcer. The other form was that of personalization, in which the mediator played the role of an agreement facilitator. In this last case, a dialogue with anthropological theories about Brazil was indispensable to the understanding of the interactional here and now. The category of jeitinho has emerged as a strategy to secure the agreement and even the practice of law.