WiMAX is a broadband wireless technology developed as an alternative to DSL and cable, to offer infrastructure last mile connectivity for business and residential clients, covering great distance. This new wireless standard is considered in telecommunication marketing as an opportunity to offer broadband in areas where this service does not exist. As any wireless standard, WiMAX requires spectrum allocations to operate, and as frequency bands are scarce public assets, they are bid out by the regulatory agency to assure exclusivity. In this dissertation we value the bid for some frequency bands of the 3,5GHz WiMAX frequency spectrum, under both Discounted Cash Flow methods (DCF) and Real Option Valuation. In the telecommunications market, this type of project presents great uncertainty and flexibility, which implies that real option valuation is the best alternative for this analysis. The results shows that the options embedded in the project increase its value by up to 149% when compared to the DCF approach. This allows the firm to increase the value of its bid by up to 58%, increasing its chances of wining a profitable project.