The present dissertation proposes a discussion about the transformation in the production and the audiovisual consumption, from the advance of the digital technologies. To do so, it will reflect on the multiple ways of consuming audiovisual products, presenting a panoramic board of the transformations in the production and delivery of audiovisual products, from traditional broadcast media to streaming. One of the research questions is to understand how the introduction of new production tools, new devices, new media and new distribution platforms, configure new routines and new ways of viewing by allowing viewers a wide range of ways to watch (places and screens) and different configurations of consumption, whether individual and / or collective, face-to-face and / or virtual. At the same time, depending on the occasion and the generation, there are new ways of living with old audiovisual practices.