Globalization and the information age impose new and complex challenges for business. The global aviation industry is experiencing a period of increased competition and a tendency towards concentration. In this environment, innovation is fundamental. To meet growing customer demands, organizations need to seek competitive advantage through strategic alliances geared to innovation, which is singled out as an alternative to improving their performance or even ensuring their survival. The final objective of this dissertation is to analyze the competitive strategy of Embraer, with emphasis on its dynamic fit, by means of a case study and with the help of the tool Strategic Network Analysis - Innovation Framework (SNA-IF), taking into consideration the strategic implications of its portfolio / network of alliances and its orientation towards innovation. A leader in the production of regional commercial jets and the largest exporter of high value-added goods in Brazil, the company is a system integrator, which designs aircraft, and performs, among others, activities related to assembly, systems integration, marketing and technical support. The strategic alliances of Embraer have contributed to the fulfillment of its mission, providing, therefore, goods and services of high technological and qualitative standard in the aeronautical industry, with competitive prices, in order to assure customer satisfaction. They have, a dynamic fit to the firm s competitive strategy of differentiation by innovation (MACEDO-SOARES, 2014).