Projects that involve digital technologies, design and education have a significant presence in Brazil and in the world. Through them, services, products and models are created and modified. In the context of formal education, digital playful activities (DPAs) are resources used by teachers and students during teaching-learning situations in educational institutions such as schools, universities and courses. This research aims to characterize the development of DPAs for teaching-learning of children, to understand aspects related to the context and the user experience and design processes. In the universe of projects, the focus is on those that are idealized in companies with an editorial structure. The research takes place from a multidisciplinary perspective and uses as a base the findings from literature review and content analysis of interviews conducted with managers, teachers, editors, designers and programmers. It is intended to contribute to the Design and Education fields by investigating, analyzing and discussing methods, processes, tools and techniques present in DPAs projects, as well as to engage reflections on the designer practice in projects of this nature.