In Real Estate, the decision must be fast and accurate. There are many uncertainties that may affect projects. Therefore, the economic feasibility study is a critical factor of success or failure of an estate project. Currently the widely used analytical method is the discounted cash flow, in which the project s outcome and value are based on Net Present Value of the cash flow. However, this method does not consider the various management decisions that may be taken during the project life. The management decision may influence changing the course of estate development to maximize the financial results and measure their real value. This work aims to, in a simple way, introduce the analytical tool for Real Options Theory (ROT), discussed in the literature, but still neglected by the real estate market. This theory used in isolation isn t able to portray the developers daily. In the real estate market, the ROT becomes incorrect used without the Game Theory concepts, disregarding the competition effect s on the company s goals. Therefore, this work goes beyond a better project assessment through ROT, considering economic uncertainties and flexibility on decision making, but also considering the perspective of game theory, adding the influence of competitors actions on projects goals.