This dissertation aims to present subjective and technical characteristics of Immersive Video (IV) and 3D Virtual Reality (3DVR). Observes, particularly, aspects related to a realism approach design strategy for VR environment s conception. The Uncanny Valley (UV) is a corollary of illustrated character s creative process, a conceptual curve that represents the variation of the emotional connection with characters related to its realistic properties conception. The UV refers to the base of a parabolic positive curve of this dynamic relation between empathy and realism, on which is detected a weirdness or an uncanny as much realistic the character seams. Does VR environments are subjected to an analog UV? Is there an Uncanny Valley of Places? Do places, ambients, spaces and virtual scenography is subjected to an uncanny in Virtual Reality? This work presents results of three cycles of research based on three VR experiments that aim to respond these questions: 1) The Immersive Bike experiment, which design integrates IV with kinesthetic haptics; 2) Rio 360 VR0, an immersive aplication for mobile interaction; 3) Human-centered research that compares IV and 3DVR applications. This work points a path to the Interaction Designer creative process, proposing that the immersive sensation is not directly proportional of how realistic an immersive image is produced, but is potentiated by the multimodal user s connection with the storytelling of the immersive aplication.