Games relate to languages in other media and have the property of manifesting aspects of human life. They are a phenomenon of digital culture that has become increasingly sophisticated and multiply the development of innumerable styles of game design, producing diversified experiences through its innovative gameplay systems. Thus, games have plasticity to incorporate various purposes and, as a cultural object, attract different social segments to exploit it, such as gamers, developers and researchers. This dissertation starts from a conceptualization based on elements shared by the cultural field of the games and appropriates the critical analysis on the gamification to investigate if a game of the open world design style allows mediation of learning principles according to the approach of situated cognition. The research is based on evidence obtained from gamers in the process of interacting with the virtual world of the game. The experimentation used capture and qualitative analysis of gameplays. The methodological procedures developed for the qualitative analysis of this research resulted in a direct observation script in a table format, and this is perhaps the main contribution of this dissertation, whose epistemological status allows the theoretical-methodological construction for video analysis of this research to be useful for investigate whether other game design styles mediate learning principles.